This summer, London had the distinct pleasure of hosting Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the United Arab Emirates and the Ruler of Dubai. Sheikh Mohammed’s visit was not just a diplomatic occasion but a significant opportunity to showcase and champion the best of UAE innovation and luxury. Here’s a look at some of the UAE brands and initiatives that took center stage during his London sojourn.
1. Emirates Airlines: Elevating Travel Standards
Emirates Airlines, a global symbol of luxury and excellence, was one of the key brands highlighted during Sheikh Mohammed’s visit. Known for its unparalleled service and cutting-edge technology, Emirates continues to set the gold standard in air travel. During his time in London, Sheikh Mohammed underscored the airline’s role in connecting the UAE with the world, emphasizing its commitment to providing a superior flying experience. The airline’s new initiatives, such as enhanced in-flight services and sustainability measures, were prominent topics of discussion.
2. Jumeirah Group: Luxury Hospitality at Its Finest
Jumeirah Group, renowned for its opulent hotels and resorts, also received notable attention. Sheikh Mohammed’s visit spotlighted the group’s commitment to providing world-class hospitality and enhancing Dubai’s reputation as a top global destination. Jumeirah’s flagship properties, such as the Burj Al Arab, were discussed as exemplars of luxury and innovation. The group’s latest projects and developments were presented as part of the broader narrative of UAE’s hospitality excellence.
3. DP World: Leading in Global Trade
DP World, a key player in global logistics and trade, was another significant highlight. Sheikh Mohammed’s visit provided an opportunity to showcase DP World’s contributions to international trade and its strategic role in enhancing Dubai’s position as a global logistics hub. The discussions in London focused on DP World’s advancements in port technology, logistics solutions, and its commitment to sustainable practices.
4. Dubai Holding: Shaping Urban Landscapes
Dubai Holding, a major player in real estate and investment, also made waves during Sheikh Mohammed’s visit. The group’s projects, which range from iconic skyscrapers to large-scale urban developments, were showcased as examples of Dubai’s vision for the future. Sheikh Mohammed emphasized Dubai Holding’s role in shaping Dubai’s urban landscape and its contributions to the city’s economic growth.
5. Abu Dhabi Media: A Cultural Beacon
Abu Dhabi Media, a key player in the UAE’s media landscape, was featured prominently as well. Sheikh Mohammed highlighted the organization’s role in promoting UAE culture and heritage on a global stage. The media group’s various initiatives, including film productions and cultural programming, were discussed as part of the broader effort to enhance the UAE’s cultural footprint internationally.
6. Masdar: Pioneering Sustainability
Masdar, the UAE’s pioneering renewable energy company, was another focal point. Sheikh Mohammed’s visit highlighted Masdar’s achievements in sustainability and its role in advancing clean energy technologies. The discussions in London centered around Masdar’s innovative projects and its contributions to the global sustainability agenda.
Here’s a glimpse of his recent outings:
Shatha Essa Kids at Harrods
Sheikh Mohammed was spotted with Emirati designer Shatha Essa Al Mulla, who launched her modestwear brand in Dubai in 2016 and expanded into childrenswear last year. Her collection, Shatha Essa Kids, is now featured at Harrods’ dedicated section on the fourth floor. The line, inspired by her daughters and fairy tales, includes handcrafted dresses, outerwear, and accessories designed in Dubai.
Saddle London in Knightsbridge
Sheikh Mohammed visited Saddle, a coffee chain founded by Emirati entrepreneur Mohamed M Al Falasi. Initially launched as a coffee truck in 2017, Saddle has since expanded to 14 locations worldwide, including London. Saddle London, opened in October, offers a menu of gourmet treats and features décor inspired by UAE culture, thanks to a collaboration with Emirati artist Mattar bin Lahej.
Parker’s at Jumeirah Lowndes Hotel
The Sheikh was the first guest at Parker’s, the new restaurant at London’s Jumeirah Lowndes Hotel. Known for its viral Matilda cake and originally a Dubai pop-up, Parker’s was founded in 2015 and now operates in London under the UAE’s Independent Food group. Currently in its soft-launch phase, the restaurant is open exclusively to guests of Jumeirah hotels and those with hidden keys around the city, adding a unique twist to the dining experience.
Sheikh Mohammed’s summer visit to London was a testament to the UAE’s growing influence and its commitment to excellence across various sectors. By championing these prominent UAE brands, Sheikh Mohammed not only showcased the best of what the UAE has to offer but also reinforced the country’s role as a leader in innovation, luxury, and sustainability. As London continues to be a global hub for business and culture, the impact of this visit will undoubtedly resonate in the ongoing dialogue between the UAE and the international community.