Elon Musk Proposes Replacing Twitter Bird Logo with “X” Symbol.
Twitter’s owner, Elon Musk, has expressed his intention to replace the iconic Twitter bird logo with an “X,” as part of his plans to rebrand the platform as “X Corp.” While this move may seem ambitious, Mr. Musk’s history of making statements that do not materialize or are not entirely serious raises questions about the feasibility of this change.
Musk, who aims to create a “super app” akin to China’s WeChat, believes that the logo change should have happened long ago. On Sunday, he tweeted about bidding farewell to the Twitter brand and gradually phasing out the bird symbolism. He mentioned that an interim logo would be revealed later that day.
A flickering “X” image was shared by Musk on Twitter as a teaser for the potential logo replacement. During a Twitter Spaces audio chat, he confirmed that the Twitter logo would indeed change, emphasizing that this change was overdue.
Linda Yaccarino, the company’s chief executive, expressed excitement about the rebrand, stating that Twitter had already made a profound impact on global communication. With the transition to “X,” she envisions an even greater transformation of the virtual public square.
Super apps, such as India’s PayTM and Indonesia’s GoJek, have become integral parts of everyday life for many people in Asia, allowing users to pay for services through a comprehensive financial system. WeChat, China’s messaging and social media platform, has evolved into one of the region’s largest apps, boasting an extensive range of services and an estimated 1.29 billion users in China alone last year.
Under Elon Musk’s Ownership, Twitter Rebrands as X Corp and Faces Ongoing Challenges
Since Elon Musk’s acquisition of Twitter in October 2022, the company underwent a major rebranding, now operating under the name X Corp. Despite this transformation, the blue bird logo, deemed as Twitter’s most recognizable asset, remains a point of contention as the company guards it diligently.
In April, Twitter temporarily replaced its logo with Dogecoin’s Shiba Inu dog, contributing to a surge in the meme coin’s market value. However, this move also led to accusations of insider trading against Musk by a group of Dogecoin investors, alleging that he profited from manipulating the coin’s value.
Moreover, Twitter received criticism from users and marketers when Musk recently announced a daily limit on the number of tweets account holders can read. This decision inadvertently fueled the growth of Threads, a service owned by Meta (formerly Facebook), amassing over 100 million sign-ups within five days of its launch.
Adding to its troubles, Twitter is currently facing a lawsuit filed on Tuesday, asserting that the company owes at least $500 million in severance pay to former employees. Since Musk’s acquisition, the company has implemented significant layoffs, leading to more than half of its workforce being let go. These ongoing challenges are shaping the landscape for the future of the social media platform under its new ownership.
