Home Life Style Discover the Exciting New La Mer Venue: What to Expect from J1 Beach Opening in September

Discover the Exciting New La Mer Venue: What to Expect from J1 Beach Opening in September

The evolution will elevate from fast-food franchises to upscale establishments and the acclaimed 'world's largest beach club'.

by Soofiya

As the sun-soaked shores of Dubai eagerly anticipate the arrival of September, there’s a buzz of excitement surrounding the unveiling of the newest addition to the vibrant beachfront scene: J1 Beach at La Mer. Nestled within the iconic La Mer destination, J1 Beach promises to be a captivating fusion of leisure, luxury, and entertainment. Let’s dive into what awaits visitors at this eagerly awaited venue.

A Harmonious Blend of Luxury and Relaxation

J1 Beach is poised to redefine the beach experience, seamlessly blending luxurious amenities with the laid-back charm of a seaside retreat. Picture pristine sands stretching as far as the eye can see, inviting azure waters lapping gently at the shore, and a tranquil atmosphere that instantly transports you from the hustle and bustle of city life.

Unparalleled Dining Experiences

One of the highlights of J1 Beach will undoubtedly be its culinary offerings. From chic beachfront cafes serving up artisanal coffee and freshly baked pastries to world-class restaurants boasting panoramic views of the Arabian Gulf, there will be no shortage of epicurean delights to tantalize your taste buds. Whether you’re craving exotic flavors from around the globe or classic seaside fare with a gourmet twist, J1 Beach is set to become a culinary destination like no other.

Thrilling Water Sports and Activities

For those seeking a more active beach experience, J1 Beach will not disappoint. From adrenaline-pumping water sports such as jet skiing and parasailing to leisurely paddleboarding sessions and beach volleyball tournaments, there will be no shortage of activities to keep visitors of all ages entertained. Whether you’re a seasoned thrill-seeker or simply looking to soak up the sun in style, J1 Beach will offer something for everyone.

Sunset Soirees and Entertainment

As the day gives way to evening, J1 Beach will transform into a vibrant hub of entertainment and excitement. Picture-perfect sunsets will provide the backdrop for live music performances, beachside movie screenings, and themed events that promise to keep the party going long after the sun dips below the horizon. Whether you’re sipping cocktails with friends, dancing under the stars, or simply strolling along the water’s edge, the nightlife at J1 Beach is sure to be an unforgettable experience.

Sustainable and Eco-Friendly Design

In keeping with Dubai’s commitment to sustainability, J1 Beach has been thoughtfully designed with the environment in mind. From eco-friendly building materials to energy-efficient lighting and waste reduction initiatives, every aspect of the venue has been carefully curated to minimize its ecological footprint. Visitors can relax and enjoy the beauty of J1 Beach knowing that their experience is contributing to the preservation of our planet for future generations.

Construction is currently underway at J1 Beach, a vibrant lifestyle destination set to replace La Mer South. Scheduled to open its doors in early September, this new hotspot will boast a lineup of 13 beach clubs and restaurants.

Dotted along the beachfront, construction vehicles hustle as contractors strive to meet the developer’s ambitious deadline, just five months away. Despite nearing completion at 94 percent, the precise identity of the buildings remains somewhat shrouded in mystery.

Replacing the former La Mer South, which bid farewell to over 40 businesses in 2022, J1 Beach aims to surpass previous expectations. According to Shahram Shamsaee, CEO of Merex Investment, the previous development fell short of anticipated performance levels.

Media outlets, including The National, were granted early access to the construction site on Tuesday, offering a glimpse into the project’s progress.

A Riviera-Inspired Oasis

One of the most notable changes in the new development lies in its array of establishments. Shamsaee highlights the shift from primarily fast-food brands to 13 premium venues, many of which are making their UAE debut.

Moreover, unlike its predecessor, J1 Beach places a strong emphasis on waterfront dining, ensuring direct access to the sands from all outlets.

A Global Culinary Journey

Shamsaee emphasizes the venue’s unique positioning, describing it as a high-end riviera with ten fine-dining restaurants and three beach clubs. This international flair distinguishes J1 Beach from other seaside developments in Dubai, attracting brands from locales as diverse as Manhattan to Tulum.

Unparalleled Beach Club Experiences

Among the anticipated beach clubs, Gigi Rigolatto, Baoli, and Sirene Beach by Gaia stand out. Gigi Rigolatto, known for its presence in Saint Tropez and Paris, will offer a sprawling beachfront oasis complete with lush greenery, poolside cabanas, and gourmet dining.

Baoli, inspired by Indian stepwell baolis, promises a jungle-themed escape with Japanese cuisine, while Sirene Beach by Gaia stakes its claim as the world’s largest beach club. Spanning 9,000 square meters, it will feature pools, cabanas, and a collaboration between renowned chef Izu Ani and Evgeny Kuzin.

Culinary Diversity at Its Finest

Alongside the beach clubs, J1 Beach will host ten restaurants, each offering a distinct culinary journey. From the fusion of French and African flavors at African Queen to the Mediterranean-inspired dishes of La Baia, there’s something to tantalize every palate.

Seamless Parking Solutions

To accommodate visitors, J1 Beach will provide over 500 parking spaces with a centralized valet system, ensuring convenience and ease of access.

In essence, J1 Beach promises to be a game-changer in Dubai’s beachfront landscape, offering a harmonious blend of luxury, culinary excellence, and unparalleled seaside experiences.


With its blend of luxury, leisure, and sustainability, J1 Beach at La Mer is poised to become the ultimate beach destination in Dubai. Whether you’re looking to unwind in style, indulge in gourmet cuisine, or embark on exhilarating adventures, this eagerly awaited venue promises to exceed all expectations. Mark your calendars for September and prepare to experience the magic of J1 Beach for yourself.

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