Travelers are increasingly choosing vacations during non-peak times and exploring less conventional destinations.
As ski destinations worldwide reopen for the winter, a resort in the French Alps has permanently closed due to insufficient snowfall. La Sambuy, near Trois Vallees, faced a significant operating loss last season, operating for only a few weeks. This closure reflects a broader trend, with more than half (53%) of surveyed European ski resorts at risk due to low snow supply caused by global warming.
The record-breaking heat of this summer, dubbed the “summer of wildfires” by the EU’s Copernicus Climate Change Service, has impacted travel patterns. In Europe, a 10% year-on-year drop in travel interest to the Mediterranean region between June and November was reported by the European Travel Commission.
These factors are contributing to a shift in travel habits. Travelers are increasingly opting for off-peak and off-the-beaten-track destinations. “Shoulder season” holidays during quieter spring and autumn months, like March-April and September-October, are gaining popularity. Travel agencies are adjusting their recommendations, promoting winter European vacations and advising clients to explore less crowded places.
Interest in cooler destinations, such as Denmark, Ireland, Bulgaria, and the UK, has surged. Experiential group travel companies note increased bookings for Scandinavia and Iceland. Travelers are also avoiding overcrowded areas, seeking unique experiences in lesser-known locations.
Climate change is not only influencing travel but is also impacted by it. The travel industry contributes 8-11% of global greenhouse gas emissions, with aviation causing about 17%. High temperatures due to global warming could affect aviation operations, leading to more grounded flights.
The rise in sustainable tourism is seen as a temporary solution to address climate change’s impacts on travel. However, there is a call for more significant efforts, emphasizing biodiversity protection, nature conservation, and sustainable transportation. The tourism industry, governments, and individual travelers all play a role in making responsible choices and bridging gaps in sustainability.
Despite challenges, sustainable tourism is gaining traction, with an increasing number of travelers actively seeking eco-friendly options. Awareness around responsible travel, including reducing carbon footprints, using public transport, choosing eco-friendly accommodations, and respecting local cultures, is crucial for a more sustainable and mindful approach to travel.
